Bleu Nour is a perfume brand that bottles the scent of cannabis

Bleu Nour is on a quest to create unusual, captivating and subversive scents using under-researched molecules.

The brand was launched in 2023 by Nour Ibrahim, who was inspired to create her latest perfume, Canna Crush, after walking the streets of her home in Hackney, east London, and smelling the smell of cannabis in the air. With Canna Crush, Ibrahim has attempted to bottle this experience by using the warm chypre scent profile of cannabis itself as a starting point.

Bleu Nour uses synesthesia to create subversive scents