Adobe and OpenAI have teamed up on AI video generation tools

Adobe said this week that it is in talks with OpenAI and other AI companies such as Runway and Pika Labs to develop AI video generation tools for Adobe Premiere Pro users.

Adobe's move means the company is unlikely to seek competition Sora from OpenAI sometime soon. Adobe's long list of AI tools and features announced last month include: In particular, it lacked a video generation and editing tool that could compete with Sora. The company confirmed in its discussion of its partnership with OpenAI on Monday that it Is is working on its own video generation feature, but the details are still unclear.

But one thing is certain: Adobe's tool is Training on how to submit paid videos by artists and photographers, while OpenAI is known does not count Online content authors scrape to train AI models.

Mira Murati, OpenAI's chief technology officer, told the Wall Street Journal announced in a vague statement in March that the company was using free content from the Internet and licensed content from Shutterstock to train Sora. She said she “doesn’t know” whether OpenAI uses videos from Facebook, YouTube or Instagram as training data. Sora is set to debut later this year.

Adobe has made great strides in the AI ​​space an attempt to allay investors' concerns about how their products will compete of artificial intelligence tools. The company announced a dozen new AI tools and a partnership with Microsoft in March at its conference in Las Vegas.

Shares of Adobe are down 20% year-to-date, although they edged up 1% to $476 per share following the announcement of its partnership with OpenAI.

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