close
close

Asoka trend: How Kareena Kapoor's outfits from the 2001 film became a viral TikTok trend

Kareena Kapoor, an evergreen beauty, continues to mesmerize her fans with her unique style and set trends that few can match. Surprisingly, her fashion choices from over twenty years ago are now causing a stir among people from different cultures. If you're active on social media, you've probably seen videos of YouTubers dressing up in Indian bridal attire and recreating the iconic song “San Sanana” from the 2001 film “Asoka” starring Shah Rukh Khan and Kareena Kapoor.

The film reportedly features ancient Indian fashion with dark eyeliner and geometric patterns on the face and body. While the film doesn't feature modern Indian bridal fashion, the bright colors, bold eye makeup, dramatic overall look and gold jewelry have become the focal points of the Asoka trend.

Within days, the “#asokamakeup” trend spread from Russia to the US, garnering millions of views and likes on Instagram and TikTok.

Advertising

Furthermore, this global fascination with the Asoka trend is not just about the aesthetics; It serves as an introduction to the world of Hindi cinema for many. Countless users around the world are expressing their newfound admiration for Bollywood, with some admitting that the trend introduced them to Hindi music for the first time.

Undoubtedly, the impact of this trend goes beyond social media and draws attention to the original film Asoka. The comment section of the “San Sanana” video on YouTube is flooded with new perspectives and queries, indicating a renewed interest in the cinematic masterpiece.

What began as a nostalgic nod to a bygone era has essentially evolved into a global celebration of Indian culture, bridging continents and fostering a new appreciation for the timeless charm of Bollywood.

Purvi Khemani

As a sub-editor at News18.com, Purvi works for the viral section and looks after a

first published: Apr 25, 2024 10:47 IST