Part two popcorn bucket designers tackle infamous design

Even the designers of the Dune 2 popcorn bucket didn't expect the jokes to come.

Two months have passed since then Dune: Part Two is hitting theaters and while the film continues to receive praise from audiences, there is another aspect of the film that is making for an even hotter topic of conversation even this far away. That topic, of course, is the infamous popcorn bucket. AMC's souvenir popcorn bucket for Dune: Part Two has a distinctive sandworm design that quickly went viral and became the subject of numerous NSFW jokes and even a notable SNL sketch. Now the designers behind the popcorn bucket are speaking out and revealing that coming up with the design for the bucket was a challenge from the start – and they didn't expect the jokes either.

“We were kind of scratching our heads,” said Marcus Gonzalez, global creative director at Zinc Group Polygon. “We kept going back and forth: ‘Will the pain box work? And although the pain box is an icon, and something that.” dune Fans know it also has to be something that is recognizable. It has to have that nag factor, so someone has to say, “Oh, I want that.”

The idea they kept coming back to was the sandworm, but even then, sorting out the design presented its own challenges – which ironically included them deciding not to do a full worm design because that's what it looked like .

“The worm was always a problem, even when the book was written and the illustrations were based on it,” Gonzalez said. “Because, you know, it looks like something. So we decided not to do the whole worm for that very reason, which I don’t think matters.”

Gonzales said the NSFW jokes about the buckets came as a complete surprise to her.

“You don’t know what the internet is going to latch on to and how it’s going to latch onto it,” Gonzales said.

Dune: Part Two Director Denis Villeneuve also shared his reaction to the bucket

In conversation with The New York Times Recently, Villeneuve shared his reaction to the bucket, revealing that it made him laugh and that he thought the designers were “a bit genius.”

“I thought the bucket was a crazy marketing idea,” Villeneuve said. “I laughed so much. It's so out there. I don't know who designed it, but they're kind of genius. I’m happy with the bucket.”

Another viral popcorn bucket could be on the horizon

With the popularity of the Dune: Part Two Deadpool & Wolverine could very well be the next movie to have a viral popcorn bucket. Kevin Feige recently teased that the highly anticipated film will feature a popcorn bucket that is intentionally “crude and suggestive.”

“Deadpool and Wolverine gets a popcorn bucket that will be intentionally gross and suggestive. #CinemaCon”, ComicBook.comBrandon Davis shared this on Twitter while attending the presentation. Go over there dunebecause the mercenary with the mouth is not afraid to stir the pot.”