Tenniscore Sales Rise in Challengers Movie Season

Clearpay has highlighted the rise of Tenniscore as a key trend for 2024, with data from the payments specialist showing: “that British buyers offer great looks (and aces) both on and off the pitch.”

The headline-grabbing driver of all this is Zendaya's recent appearance in the role of Thom Browne on the challenger She wore a version of tennis white on the red carpet at the film's London premiere.

But with the world-famous Wimbledon tournament just weeks away and a much bigger summer of sports beginning, the BNPL platform is seeing a rise in sales of Tenniscore merchandise in general.

It said skorts were up 134% year-on-year and sales of pleated mini skirts were up 109%.

Clearpay said sales of court dresses were up 35% year-on-year and sales of cotton jersey jumpers were also up 126%, with the film having a significant impact.

Tenniscore accessories and footwear were also a big hit this season, with crew socks seeing a 20% increase and white sneakers up 27% among Generation Z.

Overall, in addition to the numbers above, the company saw a 163% growth in longline sports bras, a 35% increase in tank tops, an 8% increase in polo shirts and a 16% increase in tennis skirts.

It is interesting to look at these elements by demographic as well, as some have seen massive increases in certain age groups.

For example, Generation Z saw a 476% increase in sales for long sports bras, +213% for skorts, +45% for tank tops, +76% for cotton jersey sweaters, +124% for mini pleated skirts, +428% for sweaters Cable knit and +76% for cotton jersey sweaters. White sneakers are actually up 27%, in an age group where, let's face it, this item was already selling pretty well.

Generation Y – or Millennials – also rely on V-neck sweaters (+443%), skorts (+126%), cotton jersey sweaters and mini pleated skirts (both +92%), long sports bras (+97% ). the other items on this list as well as visors with +20%.

What's perhaps even more interesting is that the older generations, who are often more resistant to trends, are also going crazy for teniscore.

On all key items of the generation

And baby boomers also bought 125% more pleated mini skirts, 207% more cotton jersey sweaters, 87% more white shirts, 47% more skorts, 42% more tank tops and 17% more polo shirts.