Victoria Beckham is co-designer of a limited luxury watch collection

At an intimate lunch in New York earlier this year, Victoria Beckham declared: “I like working with the best.”

The designer explained her decision to collaborate with Breitling on a curated line of understated, sophisticated and uncompromisingly cool timepieces quite succinctly.

“I’ve never designed a clock before,” she said. “At the end of the day, when I create something, I’m creating a product that I want to wear myself. Everything I do is very honest. And I think what we’ve created is very special.”

As a fashion designer, Beckham relies on color and bold, sculptural silhouettes. And for her collaboration with the 140-year-old watchmaker, she has created a limited edition of 1,500 timepieces from her Spring/Summer 2024 collection range. Peppermint green, dove gray, midnight blue and sand tones characterize the front of the brand's classic Chronomat style.

“The Chronomat is already a versatile watch with a classic shape. With Victoria Beckham’s signature style, this collection is a modern, radiant expression of this watch,” said Georges Kern, CEO of Breitling.

It's true that many of the Chronomat's signature elements have stood the test of time, such as the metal Rouleaux bracelet and the raised tabs on the bezel at the 15-minute mark.

Not only do these watches reflect Beckham's keen eye for fashion and Breitling's sophisticated artistry, they also mark a new era for the company. The brand's selection of women's styles will continue to grow in 2024, as will its commitment to full traceability and increasingly sustainable materials and packaging. What's more, the collaboration has serious fashion credentials: Mario Sorrenti photographed the campaign with up-and-coming model Annemary Aderibigbe, who Beckham says embodies strength, sophistication and a “touch of the unexpected.”