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Privacy Sandbox APIs temporarily unavailable; Sports podcasts on Spotify see 74% growth; Amazon unveils new ad tech features

In today's news roundup: Privacy Sandbox APIs temporarily unavailable; Sports podcasts on Spotify see 74% growth; Amazon unveils new ad tech features

Last week, Privacy Sandbox APIs were temporarily unavailable due to a misconfiguration in the Chrome testing setup. The issue was not related to the APIs themselves, but to the “setup that supports Chrome testing prior to the deprecation of third-party cookies.” With many significant concerns about Privacy Sandbox still lingering, this suggests further instability in Google's cookie replacement solution.

In the world of audio, podcasting continues to boom: the number of podcast shows streamed per person in the UK has increased by 8% year-on-year, according to Spotify. Global Podcast Trends 2024 Report. According to the study, advertising revenue for podcasts has grown faster than music. Globally, business & technology is one of the fastest-growing categories for Gen Z, growing 34% year-on-year. Sport has also brought more listeners to the platform: Spotify saw an 80% increase in UK streams of podcasts discussing the Women's World Cup during the week of the opening ceremony and kick-off. Sport was one of the fastest-growing podcast categories in the UK, growing 74%. News podcasts saw 60% growth.

To further strengthen its ad business, Amazon has unveiled several new ad tech features that will give brands greater access to their audiences. These are also designed to help advertisers and publishers comply with changing privacy regulations from digital platforms and governments. The updates include the launch of an advertising identity service – Signal IQ – as well as improvements to its Clean Room offering and an expansion of its Transparent Ad Marketplace.

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