Why Real Madrid always announces its line-up early

Why Real Madrid announces its lineups early

Introduction:
Real Madrid, unlike most other clubs, has developed the unique practice of announcing its starting lineup hours before kick-off. This strategy, adopted by head coach Carlo Ancelotti, has a deeper meaning and purpose. Let's explore why Real Madrid announces its lineups in advance.

No more line-up leaks:
The decision to release lineups early dates back to the 2021/22 season, when journalists often leaked lineups before important matches, much to the annoyance of the club and fans. This became even more evident when Ancelotti returned as coach, replacing Zinedine Zidane. Journalist Miguel Angel Diaz of Cadena COPE regularly published Ancelotti's decisions before Madrid wanted to make them public.

A new approach:
Unlike previous cases where leaks caused divisions within the team, Ancelotti and Madrid decided to embrace the situation. Instead of fighting lineup leaks, they decided to release the lineups earlier to catch the press off guard. This strategy was first used before the derby against Atletico Madrid in December 2021 and has since become a tradition.

No worries about leaks:
Ancelotti and his coaching staff are not fazed by the lineup leaks, unlike their predecessors. Before the Champions League quarter-final against Manchester City, Ancelotti stated that he would not make any special changes to the lineup to surprise Pep Guardiola. However, he did make tactical adjustments by moving Rodrygo from the center of attack to the left wing position and placing Vinicius Junior centrally. Spanish media Relevo published this news before Madrid could officially announce the lineup, but the coaching staff remained calm.

Opportunity for advancement:
Real Madrid also sees the early lineup announcement as an opportunity to promote its in-house TV channel and social media platforms. The in-house TV channel publishes team news first, followed by the social media channels. This way, Madrid can raise the profile of its media channels and connect with its fans.

Diploma:
Real Madrid's decision to reveal the lineups early has effectively countered leaks from journalists. The Ancelotti-led club has decided to accept this situation and use it as a promotional tool. By revealing its lineups in advance, Madrid not only controls the story but also interacts with its fans in a unique way.