close
close

Foodpanda reaches 5 million downloads and proves that the future of food ordering is mobile

The food ordering mobile app foodpanda and its associated brands hellofood and Delivery Club have been downloaded 5 million times.

foodpanda, a global online food delivery marketplace, and its associated brands Hellofood and Delivery Club were founded in 2012 and currently operate in more than 40 countries. The service allows users to order food from restaurants in their neighborhood through the website or a mobile app. Users can conveniently pay online or cash on delivery. Through the website and app, users can also take a quick look at the food pictures, reviews from other users as well as the restaurants' current special offers.

Ralf Wenzel, co-founder and CEO of foodpanda, said this milestone proved that the future of food ordering is mobile and that the company is well positioned for this.

Photo credit: foodpanda

Photo credit: foodpanda

Photo credit: foodpanda

“We live in revolutionary times where people, especially in emerging markets, are beginning to spend more time in front of their mobile phone screens rather than in front of their television or desktop computers.

“Mobile solutions fit with our strategy of offering 24/7 food delivery and pickup to anyone, anywhere. They also allow us to connect directly with our customers when they get hungry: in front of their mobile phones,” he added.

Also read: Offpeak.my’s aspiring ‘food experts’ have found the solution to off-peak plateaus

The company has steadily increased its focus on mobile devices after releasing its next generation food ordering app last July. The free app is available for iOS, Android and Windows mobile phones in over 40 markets worldwide. Since the first app launched in 2013, mobile shares have steadily increased. According to foodpanda Malaysia, 60% of foodpanda's food orders are currently taken via mobile devices.

Photo credit: The TechPandaPhoto credit: The TechPanda

Photo credit: The TechPanda

Photo credit: The TechPanda

Despite this milestone, there still seem to be traditional restaurants in Malaysia that are not yet open to the idea of ​​this service.

“It's a mixed bag – obviously some restaurants are more forward-thinking and would jump in right away, while others find it hard to evolve with the changing times. I think our best 'advertisement' is happy restaurant owners and customers who would recommend restaurants to sign up with us,” a foodpanda representative told Vulcan Post.

Currently, foodpanda has more than 10,000 restaurant partners in 14 Asian countries. The company aims to increase its number to 20,000 partners by the end of the year and reach more than 200 Asian cities. The company is also looking for new opportunities to collaborate with restaurants.

“We are currently automating more restaurants with GPRS boxes,” said a foodpanda representative. “This allows the ordering process to be fully automated, with minimal interaction between the call center. This reduces our processing time by almost 40%. As more and more new restaurants are added and the awareness among restaurant owners and customers increases, we are getting a lot more referrals and calls.”

The mobile app can be downloaded for free – Android, iOS and Windows.

Read also: Restaurant with 2-star Michelin chef uses crowdfunding for the perfect culinary experience

The post Foodpanda hits 5 million downloads, proving the future of food ordering is mobile appeared first on Vulcan Post.