AND1 star Grayson Boucher on honoring God while spreading viral success

Published: June 6, 2024

Photo from the professor's Instagram

AND1 basketball star Grayson Boucher talks about honoring God and goes viral

By Movieguide® Contributor

AND1 basketball star Grayson Boucher joined the Deep End Podcast to discuss why he wanted to honor God when his song went viral.

“When it went on YouTube in 2009, we went bankrupt. At the same time, I was doing eBay. I was always more digital than a lot of people in the early 2000s because I was on AND1 and saw how people reacted to the show. I got a little bit fascinated by the marketing,” Boucher said. “Then I realized that with the internet, you can have a little bit of control over your own story, which wasn't possible before with gatekeeping and all that. You're either alone on TV or you're not there, and that's tough.”

He continued: “So, I started it [YouTube] I started in 2009 and a fan actually taught me how to edit. This guy Alberto. He ripped the AND1 episodes and made his own compilations. He was really cool with the edits and commented on one of my things, so I looked at his page and then I realized that if I want to put my content out there, I'm not thinking about hiring anyone. I'm too immature.”

Boucher further explained that his main motivation for starting a YouTube channel was to get more bookings, but a close friend suggested that it could help him go viral, as some of his videos have already received nearly half a million views.

When his work went viral, he wanted to glorify God with his work. Movieguide® previously reported on Boucher's faith:

However, a friend invited him to join a church basketball league and he eventually found his way back to church. But it wasn't until one of his best friends died that he really began to think about how faith could change his life.

“It forced me to really ask bigger questions about life for the first time,” Boucher said.

From that moment on, Boucher experienced a “spiritual transformation,” as Lecrae described it, that changed his life forever.

“I'm on spiritual steroids, right? I just came to Christ. I'm this immature Christian now,” he said. “I think we don't have time for anything other than God. So we ask ourselves how can we do something that honors God.”

That's when Boucher decided to post a basketball video of himself playing one-on-one with other players in a Spider-Man costume.

It quickly reached 100,000 views and became increasingly popular; he called it a “golden” video.

From that point on, Boucher continued to ride the viral wave and when Instagram came out, his career took off. He has gained over 5 million followers on Instagram and his platform continues to grow.

Now he uses his influence to strengthen the faith of others and inspire young athletes.

“I really want to start spreading the gospel,” he told Bleacher Report in 2012. “Not preaching directly, but using basketball as a tool to bring people to Christ.”

During a TED Talk in 2018, Boucher reflected on the impact his work as an influencer has had.

“It was great being a social influencer. I was able to see even more of the world. Forty different countries. [I’ve] “I've been doing this for 15 years. I've gotten to do incredible campaigns with some of the biggest companies in the world. I launched a clothing line called Global Hooper a month ago. Things have been going really, really well and ultimately basketball has allowed me to live the dream I never knew I had,” he said.

Movieguide® recently reported on Boucher’s career:

Player Grayson Boucher, nicknamed “The Professor,” joined the league in 2003. Boucher had never played in a league like this before and knew it would be a big change for him.

“I think certain environments left me a little shaken and I didn't know how to act,” Boucher said on the “Deep End” podcast with Lecrae. “Like, we played in a lot of arenas where there were no white people in the city. So, you know, you want to be cool, so I thought, what does that look like?”

Boucher often felt like he was suffering from imposter syndrome and asked himself, “How am I supposed to find my way in this space?”

However, he quickly realized that “everyone is an imposter.”

“My whole AND1 theme was, 'Are you like this?' That's what streetball was like,” he said. “Even when I stopped playing it. When it was over, I started doing YouTube. It was really refreshing because everything is like, 'Are you like this in practice?' You always have to be on top of your game.”

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