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40% off, discounts, promo code online

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When it comes to celebrity-loved makeup products, Ilia Beauty has quickly built a following in Hollywood. Celebrities like Kacey Musgraves and Joni Mitchell have been spotted showing off the brand's best-selling mascara. But they're the only ones: Vanessa Hudgens has worn the highly-rated tinted skin serum with SPF, while Megan Fox has been done up with the brand's viral multi-stick—to name a few.

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Check out the latest videos, charts and news

Check out the latest videos, charts and news

Fans of the clean beauty brand are in for a treat, because for a limited time, Ilia is hosting its once-a-year sitewide sale. Everything, including celebrity favorites and viral TikTok items, are 20% off, meaning you can finally replace your mascara and lipstick without paying full price. And to make the deal even more appealing, there are some select beauty products 40% off, so you can save even more. No promo code is required—all you have to do is add everything to your cart and the savings will be automatically calculated at checkout.

If you need some inspiration, TikToker Awuio Matiop's video showing off the results of the Complexion Stick has garnered around 2.3 million views, with commenters praising how “the foundation blends so well” and the formula is “so smooth.”

Since this promotion only takes place once a year, you shouldn't wait too long before putting your favorite pieces in your shopping cart.

To make things easier, ShopPoster Below we've rounded up some celebrity-used and viral Ilia products that you can buy online now before the sale ends.

red liquid eyeshadow tube

Ilia Liquid Powder Eye Tint

For less than $20, you can add a pop of color to your eyelids with this liquid eyeshadow. It comes with an applicator that allows you to apply the shade to your eyes virtually seamlessly. Since it's buildable, you can layer the color with other shades or wear it alone.

white tube black mascara

Ilia Limitless Lash Mascara

Musgraves and Mitchell were spotted showing off Ilia's mascara at the 2024 Grammys, and the lash lifter has racked up more than 6,700 reviews on the brand's website. It contains organic shea butter to nourish and condition your lashes – and washes off easily, with no scrubbing required.

brown-white Ilia complexion pencil

Skin Rewind Complexion Stick

Ilia's most popular beauty product on TikTok is the Complexion Stick, which acts as a primer and goes on “buttery smooth” and practically melts into the skin. The buildable formula offers medium coverage by reducing the appearance of pores and redness and leaving a more matte-smooth finish.

Lipstick in pink and wood look

Ilia Lip Sketch Moisturizer

Complete your lip look with Ilia's latest lipstick – and with 20% off. Choose from 12 shades that strengthen your skin barrier while leaving a matte-smooth finish.

Model holding a bottle of skin serum

Ilia Super Serum Skin Tint SPF 40

For a triple-action beauty product, this skin tint offers sheer coverage, hydration, and SPF 40. Celebrities like Hudgens have used the product and enjoyed its benefits, which include a dewy finish. It's also non-comedogenic, gluten-free, fragrance-free, and silicone-free, making it suitable for sensitive skin.

Peach Ilia Peach Balm

Ilia Balmy Tint Moisturising Lip Balm

Combining moisture with lightweight color, Ilia's lip balm is currently 40% off and comes in the peachy pink shade “Hold Me.” The formula contains sea succulents, rosehip oil, and shea butter to naturally moisturize and plump lips.

Pink and White Ilia Multi-Stick

Ilia Multi Stick

Add a pop of color to your cheeks, eyes and mouth without having to use more than one product. Ilia's Multi-Stick is a multi-purpose makeup product that's compact enough to fit in your handbag. You can choose from 12 shades that you can mix and match, whether you want something nude or something bold.

white bottle of facial milk

Ilia The Base Facial Milk

One of the brand's newest products is the Base Face Milk moisturizer, which feels lightweight and is easy to apply, while pear blossom extract supports skin renewal and provides a brighter complexion. Other notable ingredients include hyaluronic acid, which locks in moisture and plumps skin.

Further product recommendations can be found at ShopPoster's roundups of the best powder foundations, makeup tools for beginners, and celebrity fragrances.