Michael Cera is unrecognizable with bleached hair after going viral through beauty partnership

The 36-year-old star's new look caused a stir at the Tribeca Film Festival

Michael Cera presents a dramatic transformation of his blonde hair.

The 36-year-old actor attended the premiere of his latest film Sacramento at the Tribeca Film Festival on Saturday, June 8, with a completely different look. Cera traded in his usual light brown hair for dyed blonde locks, making him almost unrecognizable at the event.

The star's red-tinted sunglasses complemented his new summery style. He kept the rest of his ensemble casual with a cream sweater over a collared shirt, blue pants and brown shoes.

On the red carpet, Cera chatted with reporters and posed with co-stars Michael Angarano, AJ Mendez and Iman Kerram. The road trip comedy also stars Kristen Stewart and Maya Erskine.

Michael Cera probably wasn’t blonde on your 2024 bingo card, but fans have Very bad The actor's partnership with CeraVe is also imminent. Earlier this year, photos of the actor carrying large quantities of CeraVe skin care products circulated on social media.

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“Why does Michael Cera carry so much lotion with him?” someone wrote on Xformerly Twitter, in January 2024. “Wait, this Michael Cera x Cerave campaign is so good,” another person shared X. “I love that they lead with chaos/confusion.”

Related: The Internet Is Convinced Michael Cera Is a Secret Skincare Mogul—Here's Why the Actor Is Going Viral

Model and influencer Haley Kalil then watched Cera signing bottles of CeraVe products at a Brooklyn pharmacy and shared her experience in an Instagram video.

In the clip, Cera says “Hi” when Kalil sees her standing there. “This is a great cream,” he adds, pointing to the lotion before walking away.

“Guys run to this pharmacy in BK I just saw MICHAEL CERA signing bottles!! I'm a #ceravepartner asking @cerave what's up,” Kalil captioned the video, in which the actor also put stickers of his face on the lotion bottles.

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A few days later, Cera appeared at Bobbi Althoff’s The really good podcast, where Althoff questioned Cera about his claims that he founded the skincare brand.

“My name is Cera,” he tells Altoff. “I'm not saying that, but when you see my name, my name is Michael Cera, and people tend to see the obvious.”

He added: “I would like to say that I also have some of my interest.”

An official partnership between Cera and CeraVe was announced in February 2024 after he appeared in a SuperBowl commercial for the skincare brand. The ad playfully refutes the actor's claims that CeraVe is named after him by reminding audiences that the “Cera” in CeraVe stands for “ceramides,” not Michael Cera.

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